AEO Agency is the AI visibility practice of Bluemind Digital Agency, an Athens-based digital agency founded in 2017.
We work on a single question: when someone asks an AI assistant about your category, are you in the answer — and can you prove it?
Established in early 2025, AEO Agency was created as Greece’s first dedicated Answer Engine Optimization practice, built around a simple premise: businesses would increasingly need to be discoverable not only in traditional search results, but within the answers generated by AI assistants.
Our work began with measurement, not theory. In early 2025, we were already testing how AI assistants discovered and recommended B2B brands and suppliers, using controlled, frozen prompt sets and tracking whether businesses were mentioned, recommended, and cited. Those early experiments produced measurable results and became the foundation of the methodology we use today.
Search is splitting. Some of it still happens on a results page. A growing share happens inside a generated answer, where there is no page one, no ranking, and no clicks to count. The old measurement stack does not see it.
We do three things about that.
We measure. We run a frozen prompt set against ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews under controlled conditions — logged-out cold sessions, fixed wording, fixed cadence. We score every run for mention, citation, and self-citation, because those are three different outcomes and treating them as one is how most “AI visibility reports” produce numbers that mean nothing.
We diagnose. Being absent from an answer has causes: your entity is ambiguous, your content is not structured for extraction, your claims are not attributable to a source, or your competitors are simply better cited. Each cause has a different fix. We identify which one applies to you before we recommend anything.
We build. Entity disambiguation, structured data, source-attributable content, and the technical foundations that let a language model parse what you do — delivered by Bluemind’s development and content team.
Most “AI visibility reports” are a screenshot of one conversation. Ours are designed to be repeated.
Frozen prompts
Same wording, same order, same conditions.
Cold sessions
Logged out, no memory, no personalization.
Three outcomes
Mention, citation and self-citation measured separately.
Void run rules
Runs are discarded under defined conditions, and logged, not hidden.
Scale & cadence
Re-run monthly for retainer clients against the original baseline.
Evidence preserved
Timestamped findings and source evidence retained.
Recommendation scoring
Not just whether you appear, but how strongly you are recommended.
This methodology is documented in our published sector studies.
The future of search isn’t built on one acronym — it’s built on three. AEO Agency works across all of them:
- AEO (Answer Engine Optimization) — We work to make your business the answer when users ask AI platforms like ChatGPT, Gemini, or Perplexity — cited as a source, not just indexed as a page.
- GEO (Generative Engine Optimization) — We shape the evidence generative AI draws on when it describes your brand, positions you against competitors, and presents you in AI-generated responses.
- LLMO (Large Language Model Optimization) — We structure your content so Large Language Models can truly understand it — through semantic clarity, entity-based content, structured data, and conversational depth.
Together, these three disciplines define the next generation of digital visibility — and they’re the core of everything we do.
Bluemind combines experience dating back well before the agency’s 2017 founding, across SEO, Voice SEO, content strategy and digital performance.
AEO Agency is our next step — focused exclusively on the next generation of visibility, where structured data, entities, and conversational content meet AI.
AEO Agency is led by practitioners, not account managers. Founded by Renata Zacharopoulou, who has spent 15 years in digital marketing and SEO and has helped over 300 businesses build, scale, and grow their digital presence — including 200+ projects delivered through Bluemind since 2017. Behind her sits Bluemind’s senior team of SEO strategists, content specialists, and AI visibility experts.
We partner with:
- B2B manufacturers and exporters — where a single qualified enquiry from an AI answer is worth more than a month of traffic
- Hotels and hospitality groups — where AI assistants increasingly sit between the traveller and the booking
- Professional services — accounting, legal, engineering, advisory
- SaaS and technology companies
- eCommerce brands with a defensible category position
If your buyers ask questions before they buy, this applies to you.
Greek Supermarket Chains in ChatGPT Answers — AI visibility measurement across the Greek supermarket sector.
AI Visibility Audit: Why Banks Are Missing From AI Answers — AI visibility measurement across the Greek banking sector.
What a real AI visibility audit is — and what it isn’t — A practical breakdown of what a serious AI visibility audit should evaluate, what it should deliver, and which “AI SEO audit” claims are mostly surface-level.
AEO Agency is a specialist Answer Engine Optimization practice helping brands become more visible, understandable and citable across AI search and generative engines.